Sunday, June 20, 2010

Pierogi Mascot Fired

This post is weakly related to libraries or technology. It is about public relations. The Pittsburgh Pirates baseball team demonstrated how little they understand public relations when they fired a pierogi mascot for writing critical statements about the Pirates on his Facebook status. Earlier in the week, the Pirates admitted to extended the contracts of Manager John Russell and GM Neal Huntington, which had been kept a secret for a year. It's really one public relations disaster after another. Did the Pirates think that no one would pick up on this juxtaposition where the pierogi was fired instead of the GM and/or Manager?

I just think it makes for interesting commentary. I'm not in favor of firing JR or Huntington (yet) but to fire the pierogi the way they did seems like no one in their office has a sense for how a story like this plays out. Not well.

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