The link to the full article is below.
http://www.ariadne.ac.uk/issue63/nogueira/
The article focused on libraries (and by extension archives) using Facebook, Flickr, and YouTube. An LIS professional Dongmei Cao listed these benefits:
- increased importance of the library to the user;
- improvement in the library’s image;
- potential of new interactive services to raise the level and quality of the service provided;
- increased involvement of users and improved communication of the library with such users;
- improvement in communication among librarians;
- greater ability to find quick solutions to meet the needs of users;
- improvement in shared knowledge and collaboration.
Other advantages listed in the article include: an increased awareness of the collection; varies access of the collection; diversification of users; improved relationships and links; new dynamic ways to engage; free of charge; contributes to the improved information literacy of users and the general public; the recognition of users as a valid source of information; and the opportunity to enthuse users with the type of contact established and better communication through contact that is simultaneously institutional and informal, professional and personal.
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